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Privacy Policy.

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PRIVACY POLICY

This Privacy Policy describes the privacy practices of Wiedenbach Brown Co. (“our”, “us”, or “we”). It applies to our interactions with our customers and visitors.

Information We Collect

Contact Information

We may collect the names and usernames of our customers and other visitors. Additionally, we may collect your purchase history, billing and shipping addresses, phone numbers, email addresses, and other digital contact information.  We may also collect information that you provide us about others.

Payment Information

When you make a purchase we collect your payment information, including information from your credit or debit card or check. 

Returns Information

When you return a product to us or request a refund or exchange, you may be asked to provide your name, address, phone number and information that identifies you.  We use the information we collect from you and capture from your government issued ID to process and track returns and to help detect and prevent fraud and otherwise administer our loss prevention program.

Demographic Information

We may collect information about products or services you like, reviews you submit, or where you shop.

Location Information

If you use our mobile websites or applications, we may collect location data obtained from your mobile device.  If you use our websites, we may collect location data obtained from your IP address.  We use this location data to find our nearest location to you, provide product pricing and availability at our locations near you and provide driving directions to our locations.  

Other Information

We may collect any of the information or content that you provide through our websites, mobile applications, or online forums.  If you use our websites, we collect your IP (Internet Protocol) address and other related information such as the type of browser and operating system you are using.  We might also track the pages you visit, look at what website you came from, or what website you visit when you leave us.  We collect this information using the tracking tools described in the Our Tracking Techniques section at the bottom of this page.

How Information is Collected

We collect information directly from you. The following are a few examples of when we collect information from you:

  1. During website navigation 
  2. In connection with a purchase
  3. If you request a quote, warranty or other information
  4. If you return a product or use a rebate
  5. In connection with your interactions with us as a registered user of our websites
  6. If you use an online forum or provide us with comments or reviews or contact our customer service
  7. If you upload or share a photo or other digital content through one of our websites, applications or via social media interactions on third party websites like Facebook or Twitter
  8. If you participate in a contest, promotion, program, clinic or workshop

We collect information from you passively.  We may use tracking tools like browser cookies, flash cookies, and web beacons.  Please see the Our Tracking Techniques section below for more information.

We collect information from other sources.  We may get information about you from third party business partners, like an updated address from a shipping vendor.  We may collect information about you from a friend.  

How We Use Information

We use the information we collect for our business purposes, including:

To respond to your questions and requests.

Examples include:

  1. Fulfilling orders, ensuring proper delivery, or providing services
  2. Processing a return
  3. Administering your participation in a promotion
  4. Registering you for a particular website, program, or service or providing you with information regarding such programs or services
  5. Responding to a product or service review

To improve our products and services.

We may use your information to make website, mobile application, or product and service improvements.

To look at website and mobile application trends and customer interests.

We might use your information to customize your experience with us. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.

For security and loss prevention purposes.

We may use your information to protect our company, our customers, or our websites.  We use information collected during a merchandise return to process and track returns and to help detect and prevent fraud and otherwise administer our loss prevention program.

For our marketing.

In certain circumstances, we may send you communications about special promotions or offers via regular mail, email, or other electronic channels, including ads on social media platforms.  We may send you emails if you have registered on a website and indicated you want to receive this information or if you gave us your information in one of our locations.  We may also notify you of new website features or product and service offerings.  If permitted, we may also send information about offers from our other companies we think you might find interesting.  We may use information to deliver to you marketing communications (including online ads) based on your interests.  

To communicate with you about your account or our relationship.

We may contact you to tell you about changes to this Privacy and Security Statement, the Terms of Use of our websites or mobile applications, or changes to any of our programs in which you might be enrolled.  We may also tell you about issues with your orders or if there is a product recall or rebate.

For social media.

When you engage with our content on or through third-party social networking websites, plug-ins, and applications, you may allow us to have access to certain social media account information (e.g., name, username, email address, gender) as determined by the settings of the social media services to deliver the content or as part of the operation of the website, plug-in, or application.  Social media platforms may collect information about your use of our services and may notify other users of the platform about your activities on our websites and mobile applications.  Social media services may also use cookies or other technologies to provide services or track your online activities over time and across multiple websites and mobile applications.  Your interactions with social media features are governed by the respective privacy policies of the companies providing the features.

For other uses we may disclose to you.

We may also use personal information with your consent, and as otherwise permitted or required by law.

We may use third-party service providers to monitor and analyze the use of our website.

Information Sharing

We may share your information for our business purposes and as legally required or permitted, including:

With third parties who perform services on our behalf.

We may share information with our service providers, such as our delivery service providers who ship and deliver your online orders.  We might also authorize our service providers to collect information on our behalf.  Some service providers may be located outside of the United States.  

With any successor to all or part of our business.

For example, if all or part of our business is sold, we may sell or disclose our customer list in preparation for or as part of that transaction.

With others if compelled or required by law.

For example, we will disclose information to respond to a subpoena or other court order. We may also disclose information if a government agency or investigatory body requests it.

With our business partners.

For example, we might share information with one of our Affiliates or a business partner who is running a joint promotion with us or who provides a product or service in partnership with us.

With others at your direction.

For example, we may disclose information if you ask us to provide your information to a third-party to facilitate the resolution of a dispute.

Your Privacy Preferences

You can register or change your preferences to receive or not receive marketing communications from us by emailing us. Please allow sufficient time for your preferences to be processed.  Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request, responding to customer service inquiries, asking you to review a product or service you have ordered, or notifying you of product recalls or rebates.  If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.

Our Sites and Children

Our websites and mobile applications are not created for children. To our knowledge we do not collect information online from children under 18.  If you want to learn more about protecting children on the internet, you should visit the resources provided by the FTC at https://www.consumer.ftc.gov/topics/protecting-kids-online.

Your California Privacy Rights

If you live in California and have an established business relationship with us, you can request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information. You can make a request one time each year.

To exercise your rights, you can email us or write to us at the address below. Mention in your letter that you are making a “California Shine the Light” inquiry. We will respond within 30 days.

Security

When you place orders on our websites, all your order information, is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server.  SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information.

While we use industry standard means to protect our websites and your information, the Internet is not 100% secure.  The measures we use are appropriate for the type of information we collect. We cannot promise that your use of our websites or mobile applications will be completely safe. We encourage you to use caution when using the Internet.  Online access to your personal information is protected with a password you select.  We strongly recommend that you do not share your password.

Links

Our websites may contain links to third party websites.  If you click on one of those links, you will be taken to websites we do not control.  This Privacy Policy does not apply to the information practices of those websites.  You should read the privacy policies of other websites carefully.  We are not responsible for third party websites.

Contact Us

If you have additional questions, you can reach us by email at DataPrivacy@wblight.com

You can write to us at:

Wiedenbach Brown Co.

Attn: Data Privacy Compliance

1025 Westchester Ave, Ste LL01

White Plains, NY 10604

Changes to this Privacy Policy

Effective Date: September 22, 2023

From time to time, we may change our privacy policies.  We will notify you of any material changes to our Privacy Policy by posting an updated copy on our website.  Please check our website periodically for updates.

Our Tracking Techniques

Tracking Tools We Use

We collect personal and other information about users over time and across different websites when you use this website or service. We also have third parties that collect personal information this way. We or our vendors use several common online tracking tools to collect this information. These may include browser and flash cookies. We may also use web beacons and similar technologies. We or third parties may also collect or receive information from our mobile applications and others’ applications and use that information to provide measurement services and targeted ads. We (and our third-party service providers) also use these tools:

  1. To track new visitors to our websites.
  2. To recognize returning customers.
  3. To learn what site referred you to our website or mobile application.
  4. To store your password if you are registered on our website.
  5. To personalize your experience on our website, mobile application and on third-party social networking websites, plug-ins and applications.
  6. To collect and store geographic data determined by the IP address of your computer.
  7. To optimize and tailor our websites and mobile applications. As part of this customization, we may observe your behaviors on our mobile applications, our websites, on other websites, or in our locations. We may also get information about your browsing history from our trusted business partners and vendors.
  8. To better understand our audience, our customers, our website visitors and mobile application users, and their respective interests.

Controlling Our Tracking Tools

Your browser may give you the ability to control cookies.  How you do so depends on the type of cookie.  Certain browsers can be set to reject browser cookies.  Your mobile device may not give you the ability to control cookies.  If you wish to block cookies on our mobile applications, you will need to delete the application from your mobile device.  If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our websites.  If you configure to block or delete cookies, not all the tracking that we have described in this policy will stop.

Our “Do Not Track” policy: Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are not uniform, so we are not currently set up to respond to those signals.