Lighting Affects Your Customers’ Experience
In any industry, the right lights can create a positive experience for the customer – and a profitable experience for the building owner. Let’s explore several benefits of taking a second look at your lighting:
Improve Security. In well-known areas of concern – such as mall parking structures and surface lots – the right type of lighting can improve a shopper’s sense of comfort and well-being. It’s important to select lighting that achieves objectives unique to the building, whether it’s eliminating a fear of theft, reducing the likelihood of vandalism, or simply making puddles and potholes more visible.
Boost Productivity. According to the American Society of Interior Design, most offices are overlit – even though employees prefer to work under lower light. In an ideal situation, the lights in an office building make the space bright and warm, and enable employees to focus on the task at hand. In a study by the Rocky Mountain Institute and the US Department of Energy, employee productivity improved 6% to 16% after adjustments to the lights!
Increase Product Appeal. You know cars are irresistible when they’re under the perfect lights at a dealership. There’s value in having a well-maintained brand, too. Do customers expect the lighting in your brand’s dealership to be cold and bold, or warm and luxurious? If your dealership’s environment is consistent with the brand messages consumers have received thus far, they’ll be comfortable, engaged, and ready to make a purchase.
Inspire Trust. In any bank or financial services company, a proactive lighting maintenance plan is a must – can you imagine that investors have good feelings during a meeting with bulbs out in the track lighting overhead? In addition, banks should employ a lighting design that’s “invisible” – lights that don’t draw attention, but simply set an ideal mood for the space.
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